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Jayanth Jain, CEO of GM Modular, Highlights the Growing Role of Design and Innovation in India’s Export Growth Story
Updated on May 2026
The export scenario for India on the world stage is witnessing a paradigm shift from its earlier position as a sourcing base based on cost competitiveness. With changing market dynamics, there is now an increasing emphasis on creating value through design and innovation, which makes products stand out from others. Competitiveness, in this case, is not only about meeting international benchmarks but also about catering to user needs in terms of performance and functionality.
Reflecting this evolution, Mr. Jayanth Jain, CEO, GM Modular, states, “India’s emergence as a strong player in global markets is increasingly being shaped by its ability to combine design excellence with meaningful innovation. For Indian manufacturers, competing internationally is no longer only about cost advantage, but about creating products that resonate across geographies, meet global standards, and deliver a superior user experience. For many years, Indian manufacturing was largely associated with cost advantage. That perception is steadily changing. Today, there is a visible shift towards building products that can compete on quality, performance, and overall experience rather than just price. Manufacturers are putting more thought into how products are designed, how they function, and how they are positioned in global markets.”