GM Modular’s new brand film pays tribute to army families- mediabrief

GM Modular has released a new brand film in association with Border 2, screening in cinemas. Narrated by Neetu Jakhar, the film highlights the everyday strength and resilience of army families, focusing on the role of home as a space of stability, courage, and continuity.

Known for creating warm, functional living spaces rooted in emotion, Neetu Jakhar brings an authentic and relatable voice to the film. Through her narration, the film draws attention to the lives of families who support soldiers from home, showcasing their routines, responsibilities, and emotional resilience while their loved ones serve at the borders.

The film captures key moments in an army household, including the departure of a soldier for border duty and the life that continues thereafter. It reflects how mothers independently manage homes, children grow up with a strong sense of pride and responsibility, and families uphold traditions and values despite prolonged absences. Spanning generations, the narrative highlights how courage and duty remain constant even as family roles evolve over time.

Jayanth Jain, CEO, GM Modular, said, “At GM Modular, we believe homes are a source of strength. This ad film is our tribute to the army families whose contributions often remain behind the scenes. Through this association, we wanted to acknowledge the quiet resilience that sustains these homes everyday; values that strongly align with our brand philosophy. By highlighting their everyday realities, we hope to bring greater awareness to the role these families play in supporting those who serve the nation.”

Neetu Jakhar said, “This ad film reflects the emotional foundation of army homes; spaces built on resilience, responsibility, and love. Being part of a narrative that acknowledges these families was deeply meaningful to me. I hope the ad film encourages viewers to recognise and respect the strength that exists within these homes, often away from the spotlight.”

The film forms part of GM Modular’s ongoing brand association with Border 2 and aims to connect with audiences through real, everyday experiences that mirror the brand’s philosophy. Border 2 is currently running in cinemas across India.

Link: https://mediabrief.com/gm-modulars-new-brand-film-pays-tribute-to-army-families/