GM Modular joins forces with ‘Border 2’ ahead of Republic Day release - Adgully

GM Modular, has announced its association with the upcoming war film Border 2, an Indian Hindi-language epic action feature inspired by 1971 Indo-Pak war , that continues one of Indian cinema’s most recognised narratives centred on the Indian Armed Forces. The association aims to build a strong audience connection through a story rooted in duty, courage, and nation-first values.

Border 2 is presented by Gulshan Kumar & T-Series, in association with J.P. Dutta’s J.P. Films. Backed by a powerful production team including Bhushan Kumar, Krishan Kumar, J.P. Dutta, and Nidhi Dutta, and directed by Anurag Singh. Gear up for this monumental saga of patriotism and courage, as Border 2 storms into cinemas on January 23rd 2026, coinciding with Republic Day weekend The film features an ensemble cast including Sunny Deol, Varun Dhawan, Diljit Dosanjh and Ahan Shetty, alongside Mona Singh, Sonam Bajwa, Anya Singh and Medha Rana.

Commenting on the partnership, Jayanth Jain, CEO, GM Modular, said, “Border 2 stands for everything that deeply resonates with us as a brand—strength, reliability, and an unwavering commitment to the nation. This association goes beyond cinema; it is about celebrating the spirit of our armed forces and giving citizens a platform to express their respect and gratitude

Elaborating on the scope of the association, he added, “To bring this collaboration to life, we have planned a comprehensive outreach that includes high-impact outdoor visibility, co-branded communication across platforms, and a strong digital push through social media contests and amplification. This will be complemented by on-ground road shows in high-traffic areas, along with special film screenings organised exclusively for Indian jawans. Through these initiatives, we aim to encourage participation and dialogue around stories of national significance that unite audiences across the country.

Link: https://www.adgully.com/post/11272/gm-modular-joins-forces-with-border-2-ahead-of-republic-day-release