GM Modular Gets “DadTested” By Suniel Shetty and Athiya Shetty

By featuring a father-daughter duo, GM Modular aims to connect with their target audience and inspire them to create beautiful living spaces with their electrical solutions, the company stated in a press release. This campaign is a testament to GM Modular commitment to providing attested and high-quality products that enhance the overall living experience for families.

GM Modular, the home electrical company in India, has recently introduced an advertising campaign titled #DadTested. The campaign showcases an interaction between the father-daughter duo Suneil Shetty and Athiya Shetty as they explore the remarkable transformation of their home with GM’s innovative products. The duo showcases the GM Modular range of products right from video doorbells, mood lighting, switches and dynamic blade ceiling fans that seamlessly integrate to any home decor, adding a touch of elegance and functionality. Through this campaign, GM Modular hopes to empower individuals to transform their homes into personalised spaces that reflect their unique style and taste.

With professionals, including Indian film director Priyadarshan and DOP Santosh Sivan, the commercial promises to create a visually compelling experience that appeals to both younger and old generations. To add to this,product designer Saboo Cyril ensures that every component in the commercial is carefully constructed to produce a seamless blend of modern and traditional features, increasing the ad’s appeal to a diverse audience, it added.

Athiya Shetty stated,”This campaign is the right combination of creative thinking and emotion. Working with such amazing professionals has been an incredible experience, and I’m excited to be part of something that will appeal to people of all ages.”

The face of the brand, Suniel Shetty said,”Being part of GM Modular has been a delight for me. The commercial brilliantly captures the brand’s concept, and I am looking forward to seeing how it will resonate with customers. The campaign emphasises the importance of modern technology in our daily lives. The relatable narrative will create a lasting effect on viewers and inspire them to embrace the future of home automation.”

The advertisement accurately depicts the essence of a generation that loves both aesthetics and utility in their homes, the company stated.

With younger people presenting the concept of modem homes to their parents, this campaign acts as a bridge between the two generations, emphasising the need of embracing change and adapting to new trends while keeping a sense of familiarity and comfort, it added.

“Empowering homes with innovation and style,GM Modular proudly unveils the #DadTested ad campaign, where the timeless elegance of electric solutions meets the dynamic synergy of Suniel Shetty and Athiya Shetty. As we redefine excellence, we believe that just like father’s approval, our products pass the ultimate Dad Test, ensuring a seamless blend of safety, and reliability in every home,” said Jayanth Jain, founder, GM Modular.

Published by Brand Equity (brandequity.economictimes.indiatimes.com)