Working as an In-house Marketing Automation Cloud Consultant for marketing & IT teams.
• Email, mobile push, and SMS campaign set-up, scheduling, testing, and deployment of one-time,
• Recurring triggered and dynamic content-driven campaigns.
• Develop and manage personalization strategy for campaigns improve response rates
• Recommend email marketing best practices.
• Track and analyze the Email, App Push Notification, SMS campaigns for key metrics also own the business metrics.
• Use statistical analysis, past campaign behavioral response to create an email, mobile push
• campaigns, optimize lists, segmentation and ongoing improvement in the effectiveness of campaigns
• Process management and documentation stakeholder management
Qualification : Any Graduate, MBA in Marketing
Experience : 3-4 years’ experience